Florence by Mills, the beauty brand founded by Stranger Things star Millie Bobby Brown, is exceptionally popular, having been crowned a top beauty brand in 2022. It achieved the leading position in a comprehensive report that ranked the biggest beauty brands globally, based on a combination of online metrics.
The brand's significant popularity is underscored by its strong digital presence and high engagement, particularly appealing to its Gen Z audience.
Key Popularity Metrics
The 2022 report highlighted Florence by Mills' dominant position through several key indicators:
- Top Ranking: The brand secured the top spot among global beauty brands, demonstrating its widespread appeal and market influence. This ranking considered Google searches and various Instagram metrics.
- High Instagram Engagement: Florence by Mills boasts an impressive 1.78% Instagram engagement rate, reflecting a highly interactive and dedicated fanbase.
- Extensive Instagram Following: The brand commands a substantial 3.1 million following on Instagram, showcasing its broad reach and ability to connect with a large audience.
- Overall Digital Performance: Its success is further supported by strong performance in Google searches and overall Instagram mentions, solidifying its status as a leading beauty brand.
These metrics collectively confirm Florence by Mills' significant impact and considerable popularity within the competitive beauty industry.
