Barcel is owned by Grupo Bimbo, a multinational food company. Specifically, Barcel USA operates as the snack division of Grupo Bimbo within the United States.
Barcel is a prominent brand known for its savory snacks, particularly its intense and spicy flavors. While it's a well-recognized name in the snack aisle, it functions as a key part of Grupo Bimbo's expansive portfolio. Grupo Bimbo, based in Mexico, is one of the world's largest baking companies, with operations spanning across various countries and a diverse range of food products beyond just snacks.
Understanding Barcel USA's Role
Barcel USA is the dedicated snack division of Grupo Bimbo in the United States. Headquartered in Coppell, Texas, it represents an exciting, young, and rapidly growing consumer packaged goods (CPG) company. It has established a strong presence in major markets across the U.S. territory, continually expanding its reach and product offerings. This strategic positioning allows Grupo Bimbo to cater specifically to the American snack market through the Barcel brand.
Key aspects of Barcel USA:
- Parent Company: Grupo Bimbo
- Division Focus: Snack production and distribution
- Geographic Focus: United States
- Headquarters: Coppell, Texas
- Growth Trajectory: Characterized as a fast-growing CPG company
- Market Presence: Strong in the largest U.S. markets
For more information about the parent company, you can visit the official Grupo Bimbo website.
