General Mills owns the Betty Crocker brand.
Betty Crocker is a widely recognized brand, primarily known for its baking mixes, dessert products, and cookbooks. It is a significant component of the vast brand portfolio held by General Mills, a prominent global food company.
General Mills' Extensive Brand Portfolio
General Mills is renowned for its diverse range of food products that span various categories beyond just baking. The company has built a strong presence in the food industry through strategic acquisitions and development.
Their prominent brand ownership includes:
- Baking Essentials: In addition to Betty Crocker, General Mills also owns the Pillsbury brand, reinforcing its leadership in the baking segment.
- Popular Cereal Brands: The company boasts a robust collection of well-known cereal brands, such as:
- Cheerios
- Trix
- Lucky Charms
- Count Chocola
- Cocoa Puffs
- Other Key Brands: General Mills' influence extends to other major food categories with brands like:
- Annie's
- Nature Valley
- Häagen-Dazs
This broad ownership demonstrates General Mills' strategic position across diverse consumer food categories, ranging from breakfast cereals to ice cream and essential baking ingredients.
