A lawsuit was filed against Premier Protein primarily because its protein shakes were alleged to have falsely overstated their protein content on product labels.
Understanding the Allegations
The core of the lawsuit revolved around claims that Premier Protein was misleading consumers by indicating a higher protein amount on its nutritional labels than the products actually contained. This type of misrepresentation can have significant implications for consumers, especially those who rely on protein supplements for dietary or fitness goals.
- False Advertising: The central accusation was that the company engaged in false advertising by misstating a key nutritional component of its products.
- Consumer Harm: Purchasers believed they were buying products with a specific protein amount, and if the actual content was less, they were not receiving the value or nutritional benefits they expected.
Details of the Class Action Lawsuit
The legal action taken against Premier Protein was a class action lawsuit, which is a type of lawsuit where one or several people sue on behalf of a larger group of people who have similar claims.
| Aspect of the Lawsuit | Description |
|---|---|
| Filed By | Bursor & Fisher |
| On Behalf Of | A nationwide class of all purchasers of Premier Protein shakes |
| Primary Allegation | Shakes falsely overstated their protein content |
| Goal of Lawsuit | Sought monetary damages for affected consumers |
| Outcome | Resulted in a $9 million settlement |
This settlement provided monetary compensation to consumers who purchased the protein shakes, acknowledging the validity of the claims regarding mislabeled protein content. The resolution aimed to compensate those who felt they did not receive the product as advertised.
For more details on the settlement, you can refer to information available from the law firm involved, such as the Bursor & Fisher settlement details.
