Jif is the best-selling peanut butter in the US, consistently holding the leading position in the market.
Jif's Dominant Market Position
In 2017, Jif established itself as the top peanut butter brand in the United States, commanding a significant share of the market. The brand controlled over 30 percent of the total market, demonstrating a clear lead over its competitors. This strong performance made Jif's market presence three times larger than that of Skippy, which was the second-largest brand at the time.
This substantial market share highlights Jif's widespread popularity and consumer preference across the nation.
| Brand | Market Share (2017) |
|---|---|
| Jif | Over 30% |
| Skippy | Approximately 10% |
Jif's sustained leadership underscores its strong brand recognition and consumer loyalty within the highly competitive peanut butter category.
