Ford's new blue color, introduced for the 2023 model year, is Area 51 Blue.
Exploring Ford's Latest Color Palette
Automotive manufacturers frequently refresh their color options to offer diverse choices and keep their vehicle lineups appealing. Ford's 2023 model year brought an exciting array of new hues, allowing customers to personalize their vehicles with contemporary shades.
New Colors for the 2023 Model Year
For the 2023 model year, Ford introduced several eye-catching new colors to its palette. These additions expanded the options for popular models, including the Ford F-150. Beyond the distinct Area 51 Blue, other notable new additions include:
- Area 51 Blue: A unique and popular blue shade that stands out on the road.
- Hot Pepper Red Metallic Clearcoat: A vibrant, metallic red option for those seeking a bold statement.
- Azure Gray Metallic Tri-Coat: A sophisticated color that combines gray with subtle blue or teal undertones, offering a refined look.
In addition to these new shades, Avalanche, a color that had been available on other popular Ford models, was also introduced as a new option specifically for the Ford F-150's exterior color palette for the 2023 model year.
Here's a summary of the new colors introduced for the 2023 Ford model year:
| Color Name | Primary Tone | Notable Characteristic |
|---|---|---|
| Area 51 Blue | Blue | Distinctive, modern blue |
| Hot Pepper Red Metallic Clearcoat | Red | Vibrant, metallic finish |
| Azure Gray Metallic Tri-Coat | Gray with blue undertones | Sophisticated, unique tri-coat finish |
| Avalanche | Gray/White (new to F-150) | Previously available, expanded to F-150 |
For a comprehensive look at the available colors and specific model applications, you can consult official Ford resources or dealer information, such as details on the 2023 Ford F-150 exterior colors.
