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Why is Mercedes called Petronas?

Published in Formula One Team Sponsorship 2 mins read

Mercedes is called Petronas because Petronas is a long-standing and significant title sponsor of the Mercedes-AMG Petronas Formula One Team. This partnership began when Mercedes-Benz acquired the Brawn GP team.

The Origin of the Name

The inclusion of "Petronas" in the team's name stems from a pivotal moment in the team's history:

  • Acquisition by Mercedes-Benz: Mercedes-Benz purchased a majority stake in the Brawn GP Formula One team, which had previously been Honda's factory team. This marked Mercedes' direct return to competing in the constructors' championship.
  • Strategic Sponsorship Deal: Alongside this acquisition, a major sponsorship deal was secured with Petronas, the Malaysian oil and gas company. This agreement established Petronas as the team's title sponsor.
  • Rebranding: Following these developments, the team was officially rebranded as the Mercedes GP Petronas Formula One Team. Over time, it evolved into its current full name, Mercedes-AMG Petronas Formula One Team, reflecting its high-performance division.

This partnership is more than just a name; Petronas provides crucial technical support, supplying the team with high-performance fuels, lubricants, and fluid technology that are vital for the cars' performance and reliability on the track.

Key Aspects of the Partnership

Aspect Description
Title Sponsorship Petronas holds the prestigious title sponsorship, meaning their name is prominently featured in the team's official designation.
Technical Partner Beyond financial support, Petronas is a core technical partner, developing and supplying essential fluids for the powertrain.
Long-Term Alliance The collaboration has endured for many years, contributing to the team's successful era in Formula One.

The integration of "Petronas" into the team's identity reflects a deep, mutually beneficial relationship that combines automotive engineering excellence with advanced fuel and lubricant technology.