General Motors (GM) currently maintains a streamlined portfolio of four core automotive brands. Following a significant restructuring and strategic consolidation over the years, General Motors has focused its efforts on a concise group of key brands that represent its diverse offerings in the global automotive market.
These four brands cater to various consumer needs and preferences, ranging from mainstream vehicles to luxury segments and robust utility options.
GM's Core Automotive Brands
| Brand | Primary Focus / Market Segment | Official Website |
|---|---|---|
| Chevrolet | Mainstream cars, trucks, SUVs, and performance vehicles. Offers a wide range for everyday consumers. | Chevrolet.com |
| Buick | Premium and entry-luxury vehicles, often characterized by quiet comfort and refined styling. | Buick.com |
| GMC | Professional-grade trucks, SUVs, and crossovers, emphasizing capability, utility, and a more rugged aesthetic. | GMC.com |
| Cadillac | GM's luxury division, producing high-end sedans, SUVs, and performance vehicles with advanced technology and sophisticated design. | Cadillac.com |
This strategic focus allows GM to concentrate resources, innovate within distinct market niches, and build strong brand identities for each of its remaining divisions.
