While the term "account level location" can have a few interpretations in Google Ads, it most commonly refers to the Location Assets associated with your account. These assets display your business's physical addresses alongside your ads, helping potential customers find your stores or offices.
Changing your "account level location" primarily involves managing these Location Assets. If you are referring to changing the country of registration for your Google Ads account (which dictates currency, billing options, and tax implications), this is generally not possible and usually requires creating a new account or contacting Google Ads Support for specific guidance.
Managing Your Location Assets in Google Ads
Location Assets (formerly known as Location Extensions) are crucial for businesses with physical storefronts. They allow you to show your business address, a map to your location, and the distance to your business, directly within your ads. You can add these locations to your Google Ads account, either by linking a Google Business Profile or by entering chain locations directly.
Steps to Add or Link Location Assets
To start managing or adding your physical business locations in Google Ads:
- In your Google Ads account, click the Campaigns icon (
). - Click the Assets drop down in the section menu.
- Click Assets.
- Click the plus button (
), then click + Location assets. - From here, you will be guided to either link an existing Business Profile (recommended for most businesses) or add chain locations directly to your account.
Methods for Adding Location Assets
You have two primary ways to populate your Google Ads account with physical locations:
-
Link a Google Business Profile:
This is the most common and recommended method. By linking your Google Business Profile, all verified locations from that profile will automatically become eligible to show as Location Assets with your ads.- Benefits:
- Automatic Sync: Any changes (address, hours) made in your Google Business Profile are automatically updated in Google Ads.
- Enhanced Information: Leverage reviews, photos, and other rich data from your profile.
- Ease of Management: Manage all your business information in one central place.
- Example: A local cafe owner links their single Google Business Profile. Their address, phone number, and opening hours automatically appear in their search ads.
- Benefits:
-
Add Chain Locations Directly:
This option is typically for larger businesses or franchises that prefer to manage locations directly within Google Ads, often by selecting from a list of predefined chain locations provided by Google.- Benefits:
- Centralized Control: Manage specific chain locations for advertising purposes.
- Scalability: Useful for advertisers with many locations across a known chain.
- Example: A national retail chain selects its specific store locations from Google's database to ensure only relevant stores are shown with ads in certain regions.
- Benefits:
| Feature | Linking Google Business Profile | Adding Chain Locations Directly |
|---|---|---|
| Setup | Links directly to your verified Google Business Profile. | Selects from a list of established business chains/brands. |
| Management | Updates automatically when you edit your Google Business Profile. | Manual selection and management within Google Ads. |
| Data Source | Your official Google Business Profile information. | Google's database of business chain locations. |
| Recommended For | Most businesses, especially small to medium-sized. | Large chains, or if you prefer direct control over which chain stores show. |
Editing and Removing Existing Location Assets
Once Location Assets are added, you can manage them within the "Assets" section. While the initial setup focuses on adding, you can also:
- Edit: If you linked a Google Business Profile, edit the information directly in your Google Business Profile account, and the changes will sync. For directly added chain locations, you might have limited editing capabilities within Google Ads, typically needing to remove and re-add if details change significantly.
- Remove: You can remove specific Location Assets if a store closes or is no longer relevant for advertising. Navigate to the "Assets" table, select the locations you wish to remove, and use the "Edit" menu to "Remove" them.
Best Practices for Location Assets
- Keep your Google Business Profile updated: Ensure all information (address, phone, hours) is current and accurate.
- Target geographically: Use location targeting in your campaigns to show ads with relevant location assets to users in proximity to your stores.
- Monitor performance: Track how Location Assets contribute to store visits or calls.
By effectively managing your Location Assets, you can significantly enhance the local visibility and performance of your Google Ads campaigns.
