You can easily add another email account to Google Analytics to grant them access to your analytics data, allowing collaboration and shared insights.
Granting Access to a Google Analytics Account
Adding a new user to your Google Analytics account is a straightforward process that allows individuals with a Google account (Gmail or an email associated with a Google account) to view or manage your analytics data. This is crucial for team collaboration, agency partnerships, or granting access to external consultants.
Follow these steps to add another email account:
- Navigate to Admin Settings: Go to your Google Analytics dashboard. In the left-hand menu, locate and click on the Admin (gear icon) option.
- Select Account: Within the Admin column, select the specific account to which you wish to grant access.
- Access Management: Under the selected account, click on Account Access Management.
- Add User Email: On the access management page, find and click the blue "+" icon (or similar "Add users" button), then select "Add users." Enter the full Google email address of the person you want to add.
- Choose User Role: Select the appropriate role for this new user. This determines their level of access and what actions they can perform within the account.
- Send Invitation: Click the Add button, usually found in the upper right corner of the user addition screen. An invitation will be sent to the specified email address.
- Accept Invitation: The invited person must accept the order (invitation) sent to their Google Mail address to gain access.
Choosing the Right User Role
Selecting the correct user role is vital for maintaining data security and ensuring users have appropriate permissions without over-privilege. Google Analytics offers various predefined roles, each with different capabilities.
Here’s a brief overview of common roles and their general access levels:
| User Role | General Permissions |
|---|---|
| Administrator | Full control: can manage users, edit account settings, and view all data. |
| Editor | Can edit settings, create properties, and view all data, but cannot manage users. |
| Analyst | Can view data, collaborate on shared assets, and make changes to reports or dashboards. |
| Viewer | Can only view reports and configuration data. Cannot make changes or manage settings. |
Always apply the principle of "least privilege," granting only the necessary level of access required for a user to perform their tasks.
Key Considerations When Adding Users
- Google Account Required: The individual you're inviting must have a Google account. This can be a Gmail address or any other email address linked to a Google account.
- Invitation Acceptance: Access is not granted until the recipient accepts the invitation sent to their email. Ensure they check their spam folder if they don't see it immediately.
- Level of Access: Carefully consider the role you assign. Granting Administrator access should be reserved for trusted individuals who require full control over the Google Analytics account.
- Regular Review: Periodically review your Google Analytics user list to ensure that only current and authorized individuals have access. Remove access for former employees or contractors.
