Google One is discontinuing its built-in Virtual Private Network (VPN) feature primarily due to low user engagement, as the company found that people simply weren't using it. This move allows Google to refocus its efforts on supporting other features within the Google One subscription service that are more in demand.
Key Reasons for the Discontinuation
Google has stated that the decision to remove the VPN feature from Google One is part of an effort to streamline their offerings and concentrate on features that provide greater value and utility to their subscribers. The core reasons include:
- Low User Adoption: A significant factor in the discontinuation is the finding that the Google One VPN was not being widely utilized by subscribers. Google determined that the feature was underused, making its maintenance less of a priority compared to other services.
- Strategic Refocusing: Google is aiming to keep its subscription service "fresh" by reallocating resources towards more popular and sought-after features. This strategic shift is designed to enhance the overall value proposition of Google One by investing in areas with higher user demand.
This change allows Google to dedicate resources to developing and improving other aspects of Google One, such as cloud storage, extended support, and other premium benefits.
Who Still Has Access to a Google-Provided VPN?
While the VPN feature is being phased out for most Google One subscribers, it will continue to be available to specific users. Pixel device owners will still have access to a Google-provided VPN service. This means that if you own a Google Pixel 7, Pixel 7 Pro, Pixel 8, Pixel 8 Pro, or newer models, you will retain access to the VPN built into your device, independent of your Google One subscription.
For more details on this development, you can refer to the announcement covered by The Register.
