Shampoo is the most widely purchased hair care product.
In 2022, shampoo led the hair care market in the United States by a significant margin, with sales reaching over 570 million units. This high volume of sales indicates its essential role in daily hair care routines for a vast majority of consumers.
Hair Care Product Unit Sales in the U.S. (2022)
To understand the market landscape, here's a breakdown of unit sales for various hair care product categories in the United States:
| Product Category | Sales in Million Units |
|---|---|
| Shampoo | 570.92 |
| Hair conditioner | 415.84 |
| Hair coloring | 206.78 |
| Hair gel/mousse | 175.25 |
As evident from the data, shampoo unit sales were considerably higher than other categories, including hair conditioner, which typically pairs with shampoo in usage, and other styling or treatment products like hair coloring and hair gel/mousse. This dominance highlights shampoo's status as a fundamental and frequently replenished item in household personal care inventories.
