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What does ipg health do?

Published in Health Marketing 2 mins read

IPG Health is a leading global network of health marketing agencies dedicated to creating novel marketing solutions for the healthcare industry.

IPG Health operates as a vast collective of over 45 health marketing agencies, employing more than 6,500 professionals across six continents. Their primary focus is to deliver innovative marketing solutions and to serve the best interests of their clients, their brands, and their own people within the health sector.

Core Activities of IPG Health

IPG Health is at the forefront of health marketing, providing a wide range of services through its collective of specialized agencies. Their work revolves around a healthy obsession with:

  • Creating Novel Marketing Solutions: They are driven to develop fresh, innovative approaches to health communication and brand promotion. This includes strategic planning, creative development, media planning, digital solutions, public relations, and more, all tailored for the unique complexities of the health industry.
  • Serving Clients and Brands: IPG Health's core mission is to empower their clients' healthcare brands to succeed in the market. This involves understanding the nuances of pharmaceuticals, medical devices, health services, and consumer health products to craft effective campaigns that resonate with target audiences.
  • Prioritizing Their People: Beyond client work, they also emphasize fostering an environment that supports and develops their extensive team of marketing professionals worldwide.

Global Reach and Scale

IPG Health's expansive network demonstrates its significant footprint in the global health marketing landscape.

Metric Details
Agencies Over 45 distinct health marketing agencies
People More than 6,500 professionals
Continents Present across six continents

This broad reach allows IPG Health to offer localized expertise combined with global insights, addressing diverse market needs and regulatory environments.

Why IPG Health Stands Out

Their distinction comes from:

  • Being home to some of the world's most celebrated and awarded health marketing agencies.
  • A commitment to doing what's right for all stakeholders involved – clients, their brands, and their employees.
  • A collective approach that leverages the strengths of multiple specialized agencies under one umbrella, fostering collaboration and comprehensive service offerings.

For more information on Interpublic Group's companies, including IPG Health, you can visit their official website here.