The Serena brand, which includes various properties like Serena Lodges, is owned by The Aga Khan Fund for Economic Development SA (AKFED SA), a Swiss entity.
Understanding the Ownership Structure
AKFED SA is the owner of the Serena brand, which operates as a hotel management company. This means that while individual Serena lodges and hotels operate in various locations, their overarching brand and the management company behind them are ultimately controlled by AKFED SA. This arrangement ensures that the quality and operational standards across all Serena properties are consistent and aligned with the vision of their parent entity.
The Extensive Reach of Serena Hotels
Under the ownership of AKFED SA, the Serena brand manages a diverse and extensive portfolio of hotels, resorts, and lodges across multiple continents. These properties are renowned for their unique locations and commitment to offering distinct hospitality experiences.
Regions where Serena Hotels operates include:
- East Africa:
- Kenya
- Tanzania
- Zanzibar
- Rwanda
- Congo DRC
- Uganda
- Southern Africa:
- Mozambique
- South Asia:
- Pakistan
- Afghanistan
- Tajikistan
This widespread geographical presence underscores the significant operational scale and global footprint of the Serena brand under the stewardship of AKFED SA.
Key Details of Ownership and Management
The relationship between AKFED SA and the Serena brand can be summarized as follows:
Aspect | Detail |
---|---|
Ultimate Owner | The Aga Khan Fund for Economic Development SA (AKFED SA) – a Swiss entity |
Owned Entity | The Serena brand, functioning as a hotel management company |
Managed Properties | Hotels and lodges operating under the Serena Brand |
Operational Scope | Management of hospitality properties across Africa and Asia |
This structure clarifies that while specific "Serena Lodges" might be individual establishments, their identity, management, and brand affiliation are directly linked to the Serena company, which is owned by AKFED SA.