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What is the W Hotel motto?

Published in Hotel Services 2 mins read

The W Hotel motto is famously embodied by its "Whatever/Whenever" service.

W Hotel's Signature Motto: Whatever/Whenever

The W Hotel chain is renowned for its distinctive approach to guest service, encapsulated by its Whatever/Whenever philosophy. This service commitment signifies that guests' needs and desires will be met, no matter how unique or specific, provided they are legal.

Understanding Whatever/Whenever

  • Ultimate Guest Service: The "Whatever/Whenever" service means exactly what it implies: guests can request virtually anything they need, whenever they need it. This commitment extends beyond typical hotel amenities, aiming to provide a personalized and seamless experience for every guest.
  • Program Tagline: The accompanying tagline for this program reinforces its scope: "As long as it's legal." This clarifies the boundaries of the service, ensuring requests remain within permissible limits.
  • Versatile Offerings: This service ethos underpins W Hotels' ability to cater to a wide array of guest needs, from business travelers to those celebrating special moments. For instance, W Hotels are equipped to host:
    • Business meetings and corporate events
    • Various special events and celebrations
    • Specific programs for wedding celebrations
    • Assistance with marriage proposals

The Whatever/Whenever motto reflects W Hotels' dedication to providing an unparalleled level of bespoke service, distinguishing it in the luxury hospitality market.