Yes, Wall's ice cream absolutely still exists and remains a prominent brand, particularly in the United Kingdom, as part of Unilever's extensive global ice cream portfolio.
Wall's: A Long-Standing Legacy
Wall's has a rich history in the ice cream market and continues to be a beloved brand for many. It is actively produced and marketed by Unilever, one of the world's leading consumer goods companies. The brand maintains a strong presence, especially in the UK, where it offers a wide variety of ice cream products, from classic treats to innovative new flavors.
Part of the Global Heartbrand Family
Wall's plays a crucial role in Unilever's international Heartbrand strategy. This strategy unifies many of Unilever's local ice cream brands under a single, recognizable logo – typically a red heart – while allowing each brand to retain its unique local name and heritage. For example, while it's known as Wall's in the UK, the same range of products and the same heart logo might appear under a different name in another country.
This approach ensures that while consumers encounter a familiar local name like Wall's, they are also subtly connected to a global family of ice cream brands sharing a common visual identity and much of their product lineup. This creates a global brand presence with a localized touch, catering to diverse markets while maintaining consistency in quality and marketing.
Understanding the Heartbrand Strategy
The Heartbrand strategy is a testament to Unilever's approach to global branding, balancing international recognition with local familiarity. Here's a breakdown of its key aspects:
- Local Identity, Global Symbol: Each brand, like Wall's, keeps its established name, which resonates with local consumers, while adopting the universal Heartbrand logo.
- Shared Product Portfolio: Many of the popular ice cream products, such as Magnum, Cornetto, and Solero, are available under the Heartbrand umbrella, regardless of the local name.
- Consistent Quality: The strategy aims to ensure a consistent standard of quality and innovation across all its global ice cream offerings.
This unified approach allows Unilever to leverage global marketing campaigns and product development while respecting regional consumer preferences and brand loyalties.
| Country/Region | Heartbrand Local Name | Examples of Products |
|---|---|---|
| United Kingdom | Wall's | Cornetto, Magnum |
| Italy | Algida | Cornetto, Magnum |
| Australia | Streets | Paddle Pop, Magnum |
| Germany | Langnese | Nogger, Magnum |
| Netherlands | Ola | Raket, Magnum |
| Philippines | Selecta | Pinipig, Magnum |
Wall's continues to be a vibrant and integral part of the global ice cream landscape, delighting consumers with its diverse range of frozen treats. You can find more details about Wall's and its place within the Heartbrand family on its Wikipedia page.
