Fatboy ice cream earned its name in the mid-1980s because of its notably substantial size compared to other ice cream sandwiches on the market.
The Origin Story of the Fatboy Name
The distinctive name came about in approximately 1985. At that time, the product was simply sold as an ice cream sandwich. The pivotal moment occurred when a sales representative from the Casper Merrill family was pitching the ice cream sandwich in California. To emphasize its generous proportions, the representative exclaimed, "This is not one of those skinny ice cream sandwiches, this is a fat boy!" The memorable and descriptive phrase resonated, and the name "Fatboy" ultimately stuck, becoming synonymous with the product's larger-than-average size and hearty nature.
Key Details of the Naming
- Year: Around 1985
- Who: A sales representative from the Casper Merrill family
- Where: During a sales pitch in California
- Reasoning: To highlight that the ice cream sandwich was significantly larger than competitors' "skinny" versions.
This informal remark perfectly captured the essence of the product – a generously thick and satisfying ice cream sandwich – leading to its iconic and enduring brand name.
