Backing a project on Kickstarter is a straightforward process that allows you to support creative endeavors and often receive unique rewards in return. It primarily involves selecting a pledge level and completing a simple payment process.
Step-by-Step Guide to Backing a Project
Supporting a creator's vision is just a few clicks away. Follow these steps to become a backer:
1. Find Your Project
First, browse Kickstarter to discover projects that resonate with you. You can search by category, popular trends, or specific keywords. Once you find a project you're excited about, click on its listing to learn more.
2. Navigate to the Project Page
Once you've selected a project, you'll be taken to its dedicated project page. This page contains all the essential information, including project details, creator's story, updates, and available rewards.
3. Initiate Your Pledge
To begin the backing process, head to the project page and click the “Back this project” button. This button is usually prominent and easy to find. Alternatively, you can open the Reward tab directly from the project page to view all available pledge levels and their associated rewards.
4. Choose Your Reward (or Pledge Without One)
After clicking "Back this project" or going to the "Reward" tab, you'll see various reward tiers. Each tier specifies the minimum pledge amount required and the reward you'll receive for that contribution. Carefully review these options to find one that suits your interest and budget.
- Select a Reward Tier: Click on the reward you wish to receive. This will automatically set your pledge amount.
- Pledge Without a Reward: If you don't wish to receive a reward but still want to support the project, select the "Pledge without a reward" tier and enter your desired pledge amount. This is a great option if you simply want to contribute to the project's success without expecting a tangible item in return.
5. Confirm and Pay
After selecting your pledge option, you'll be prompted to confirm your pledge amount, add any applicable shipping costs (which may be calculated later for some international backers), and enter your payment details. Kickstarter accepts various payment methods, typically including major credit and debit cards. Your card will only be charged if the project successfully reaches its funding goal by the deadline.
Once confirmed, you'll receive a confirmation email, and you'll officially be a backer!
Understanding Pledge Levels and Rewards
Reward tiers are central to the Kickstarter experience. They act as incentives for backers and vary greatly depending on the project.
| Pledge Amount Example | Reward Example | Description |
|---|---|---|
| $10 | Digital Wallpaper + Thank You Note | Often includes digital items and a personal acknowledgment. |
| $25 | Early Bird Edition (Digital Game/Album) | Access to the digital product before or at launch, sometimes at a discount. |
| $50 | Physical Product (e.g., Book, Board Game) | The core physical item being created by the project. |
| $100+ | Deluxe Edition + Exclusive Merch + Name in Credits | Premium versions of the product, limited edition items, or special recognition. |
Each reward tier is designed by the creator to offer different levels of engagement and value. Ensure you read the full description of each reward to understand exactly what you're committing to and what you'll receive.
Important Considerations When Backing
Before you finalize your pledge, keep these practical insights in mind:
- Shipping Costs: Be aware that shipping costs, especially for international backers, might be added after your initial pledge. Project creators often collect these closer to fulfillment time. Always check the project's shipping policy.
- Payment Method: Kickstarter typically charges your chosen payment method only if the project successfully reaches its funding goal. If a project doesn't meet its goal, your card will not be charged.
- Managing Your Pledge: You can change or cancel your pledge at any time before the project's funding deadline. Simply visit your "Backed Projects" section on Kickstarter, select the project, and modify your pledge.
- Project Risks: While most projects succeed in delivering rewards, there's always a degree of risk involved with crowdfunding. Projects can face delays or, in rare cases, fail to deliver. Creators are generally transparent about potential challenges, and it's wise to review their track record and communication. For more details, you can refer to Kickstarter's official guidelines.
- Communication: As a backer, you'll receive updates from the creator via email and on the project page, keeping you informed about the project's progress.
Backing a project on Kickstarter is a rewarding way to support independent creators and bring innovative ideas to life.
