Kim Kardashian is the owner and co-founder of SKIMS and also founded KKW Beauty, which is now partially owned by Coty.
Kim Kardashian's Business Ventures
Kim Kardashian has leveraged her global recognition to build a significant business empire. Her entrepreneurial journey includes the creation of two prominent brands that have achieved considerable success in the beauty and fashion industries.
SKIMS: A Billion-Dollar Brand
SKIMS, co-founded by Kim Kardashian alongside Jens Grede in 2019, has rapidly grown into a highly valued brand. Initially known for its shapewear, SKIMS has expanded its product offerings to include loungewear, sleepwear, and more, resonating with a broad consumer base. The brand's focus on inclusivity, with a wide range of sizes and skin tones, has been a key factor in its remarkable growth and valuation.
- Founded: 2019
- Co-founders: Kim Kardashian and Jens Grede
- Valuation: The brand has achieved a valuation of $3.2 billion, reflecting its strong market presence and consumer demand.
- Product Categories: Shapewear, loungewear, intimates, and sleepwear.
KKW Beauty: From Startup to Partial Ownership
In 2017, Kim Kardashian launched KKW Beauty, a direct-to-consumer cosmetics brand. The company quickly gained traction, capitalizing on her massive social media following and influence in the beauty industry. KKW Beauty offered a range of products, including contour kits, fragrances, and lip products. While she founded the company, a significant portion of KKW Beauty was later acquired by the beauty conglomerate Coty. This strategic partnership allowed for broader distribution and expansion, while Kim Kardashian retained a partial ownership stake.
- Founded: 2017
- Ownership Status: Founded by Kim Kardashian, now partially owned by Coty.
- Original Focus: Cosmetics, including contouring products and fragrances.
Overview of Kim Kardashian's Owned Companies
To provide a clear summary of her primary business holdings, refer to the table below:
Company Name | Year Founded | Ownership Status | Key Product Focus | Notable Achievement/Status |
---|---|---|---|---|
SKIMS | 2019 | Owner & Co-founder | Shapewear, Loungewear | Valued at $3.2 billion |
KKW Beauty | 2017 | Founder (Partial Ownership) | Cosmetics, Fragrances | Partially owned by Coty |
These ventures underscore Kim Kardashian's transition from a reality television personality to a powerful force in the business world, creating and nurturing brands that resonate with contemporary consumer trends. For further information on her business profile, you can refer to insights from the Business of Fashion.