The Lady magazine has a total average per issue circulation of 17,769 copies. This figure combines both its print and digital editions.
Understanding Magazine Circulation
Magazine circulation refers to the number of copies distributed per issue. This includes paid subscriptions, newsstand sales, and controlled circulation (copies distributed free to specific audiences). It's a key metric for advertisers and publishers as it indicates the reach and popularity of a publication. For The Lady, the circulation numbers reflect its readership across traditional print and modern digital platforms.
The Lady Magazine's Circulation Breakdown
The total circulation of The Lady magazine is composed of its distinct print and digital distributions. The detailed breakdown provides insight into how readers access the publication.
| Platform | Average per Issue |
|---|---|
| Print copies | 15,004 |
| Digital copies | 2,765 |
By combining these two figures, the comprehensive circulation for The Lady magazine is determined:
- Print Copies: 15,004
- Digital Copies: 2,765
- Total Circulation: 15,004 + 2,765 = 17,769
This combined number represents the total average number of copies of The Lady magazine that reach its readership per issue. For more detailed information on audited circulation figures, reliable sources like the Audit Bureau of Circulations (ABC) provide transparent data for the publishing industry.
Why Circulation Matters
Circulation figures are vital for various reasons, primarily for:
- Advertising Decisions: Advertisers use circulation data to assess the potential reach and return on investment for their campaigns within a publication. A higher circulation generally indicates a larger audience.
- Industry Benchmarking: Publishers use these numbers to understand their market position relative to competitors and to track trends in readership.
- Audience Insight: The breakdown between print and digital copies can inform publishers about their audience's preferences and guide strategies for content delivery and platform development.
