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How do I choose a primer shade?

Published in Makeup Primer Selection 4 mins read

To choose a primer shade, focus primarily on addressing specific skin concerns like redness, dullness, or dark spots, as primer "shades" are typically color-correcting tints designed to neutralize unwanted tones. For general benefits like smoothing or oil control, most primers are clear or translucent.

Understanding Primer "Shades"

Unlike foundation, primer doesn't necessarily have a "shade" in the traditional sense of matching your skin tone. Instead, when we talk about primer shades, we're almost always referring to color-correcting primers. These specialized primers contain subtle tints that use the principles of color theory to neutralize opposite colors on the skin, creating an even canvas for your foundation.

Identify Your Skin Concerns

The first step in choosing a primer shade is to identify what specific issues you want your primer to address. Are you battling:

  • Redness? (from rosacea, acne, sensitive skin)
  • Dullness or sallowness? (yellow or ashy undertones)
  • Dark spots or hyperpigmentation? (sun spots, acne scars, dark circles)
  • General uneven skin tone?

Once you know your primary concern, you can select the appropriate color-correcting primer.

A Guide to Color-Correcting Primer Shades

Different primer tints target specific skin concerns:

Green Primer

If you deal with a lot of redness, you can also opt for a green colour-correcting primer that cancels out the redness and refines the look and feel of your skin, making your makeup last all day. This is ideal for minimizing the appearance of:

  • Redness from acne breakouts
  • Rosacea
  • Sunburn
  • Broken capillaries

Purple/Lavender Primer

This shade helps to neutralize yellow undertones and brighten dull, sallow complexions. If your skin looks tired or has a yellowish cast, a lavender primer can restore a healthier, more vibrant appearance.

Peach/Orange Primer

Peach or orange primers are effective for counteracting dark spots, hyperpigmentation, and dark circles, especially on medium to deep skin tones.

  • Peach works best for fair to medium skin tones to conceal light to medium dark spots.
  • Orange is more suitable for deeper skin tones to correct very dark spots and severe hyperpigmentation.

Blue Primer

Though less common, a blue primer can help to correct overly orange or sallow skin, especially on very fair complexions. It can cool down warm tones.

Beyond Color: Universal Primer Types

Not all effective primers have a color-correcting "shade." Many popular primers are clear, white, or translucent, focusing on other benefits like texture refinement, oil control, or hydration. Regardless of your skin type, the right kind of primer can enhance the final look and take your face makeup up a notch.

Here’s a look at common universal primer types and their benefits:

Primer Type Primary Benefit Ideal For
Hydrating Primer Adds essential moisture, preps dry skin for makeup Dry, dehydrated, or mature skin
Mattifying Primer Controls excess oil, reduces shine, extends wear Oily, combination, or acne-prone skin
Pore-Minimizing Blurs the appearance of enlarged pores and fine lines Visible pores, uneven skin texture
Illuminating Primer Imparts a subtle glow, brightens a dull complexion Dull skin, anyone desiring a radiant or luminous finish
Gripping/Long-Wear Creates a tacky base for makeup to adhere, extends wear All skin types, especially for long-lasting makeup

How to Apply Color-Correcting Primers Effectively

  • Targeted Application: Apply color-correcting primers only to the specific areas that need correction, not your entire face.
  • Less is More: Use a small amount and blend thoroughly. You want to neutralize, not add a visible tint.
  • Layering: Apply after your skincare routine (cleanser, toner, moisturizer, SPF) and before your foundation or concealer.

Tips for Choosing the Right Primer

  1. Consider Your Skin Type: Match the primer's primary benefit to your skin type (e.g., mattifying for oily skin, hydrating for dry skin).
  2. Patch Test: If unsure, test a small amount of the primer on a discreet area of your skin to check for compatibility and desired effect.
  3. Read Reviews: Look for reviews from individuals with similar skin concerns and types to get practical insights. You can find many helpful reviews on sites like Sephora or Ulta Beauty.
  4. Experiment: Sometimes finding the perfect primer involves trying a few different options to see what works best with your skin and your preferred foundation.