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How many people in Russia watch TV?

Published in Media Consumption in Russia 2 mins read

Based on data from around 2014, approximately 139.9 million people in Russia watch TV in a given week. This figure is derived from the high percentage of the Russian population who report watching television and the total population data for that period.

Understanding TV Viewership in Russia

Television remains a pervasive medium in Russia, with a vast majority of the population tuning in regularly. Insights from research conducted around 2014 highlight the significant reach of television:

  • Widespread Ownership: Nearly all households in Russia, specifically 98.4%, possess a television set. This high penetration rate indicates TV's fundamental role in daily life.
  • Active Viewership: A substantial proportion of the population, 96.7%, reported having watched television in the week prior to the study. This demonstrates active and consistent engagement with the medium.

To calculate the approximate number of viewers, the percentage of active viewers (96.7%) is applied to Russia's total population around the time of the data collection (2014). The population of Russia in 2014 was approximately 143.6 million people.

Calculation Breakdown:

  • Total Population (2014): 143,600,000 (Source: World Bank)
  • Percentage of Weekly Viewers: 96.7%
  • Estimated Number of Viewers: 0.967 * 143,600,000 ≈ 139,877,200

Therefore, an estimated 139.9 million people watched television in Russia during that period.

Key Statistics on Television Use

To provide a clear overview, here are the key statistics related to television use in Russia around 2014:

Statistic Value Description
Household TV Ownership 98.4% Percentage of Russian households with a TV.
Weekly TV Viewership 96.7% Percentage of Russians who watched TV in the past week.
Estimated Weekly Viewers ~139.9 million Approximate number of individuals watching TV weekly, based on 2014 population data.

While media consumption habits can evolve over time, these figures underscore the enduring popularity and widespread reach of television among the Russian populace at the time of the study.