The Herald Sun is exceptionally popular, cementing its position as a leading media brand in Australia, particularly within Victoria. It is recognized as Australia's most-read daily newspaper (Monday to Friday print) and holds a dominant position as the masthead read by the most Victorians across both digital and print platforms.
Key Indicators of Popularity
The newspaper's popularity is underscored by impressive readership figures and a growing audience base:
- Australia's Most-Read Daily: The Herald Sun holds the title of Australia's most-read daily newspaper, specifically for its Monday to Friday print editions.
- Significant Print Audience Growth: In the 12 months leading up to September, the Monday to Friday print audience for the Herald Sun surged by 3.3 per cent, reaching an impressive 593,000 readers. This growth reinforces its strong connection with its print readership.
- Victorian Market Leadership: The Herald Sun has significantly increased its lead as the most widely read masthead in Victoria, captivating audiences through both its digital content and traditional print editions. This demonstrates its strong influence and broad reach within its home state.
These metrics highlight the Herald Sun's substantial reach and influence among Australian readers, particularly in Victoria.
Overview of Popularity Metrics
| Popularity Metric | Details |
|---|---|
| National Daily Readership | Australia's most-read daily newspaper (Monday to Friday print audience). |
| Print Audience Growth | Print audience surged by 3.3% in the 12 months to September. |
| Current Print Audience | Reached 593,000 readers for Monday to Friday editions. |
| Victorian Market Lead | Increased its lead as the masthead read by the most Victorians in both digital and print formats. |
The sustained growth in its audience, combined with its established position as a national leader and a dominant force in Victoria, clearly illustrates the Herald Sun's widespread popularity.
