Bingo Blitz is owned by Playtika, a global leader in mobile gaming.
Unpacking the Ownership of Bingo Blitz
To understand the current ownership of Bingo Blitz, it's essential to look at the historical acquisitions that led to its present status.
The Acquisition by Caesars Interactive Entertainment (CIE)
Initially, Bingo Blitz was part of the social gaming portfolio of Caesars Interactive Entertainment (CIE). CIE developed and operated various social and mobile games, with Bingo Blitz being one of its prominent offerings.
Playtika's Strategic Acquisition
In a significant strategic move within the mobile gaming industry, Playtika acquired the social and mobile games unit of Caesars Interactive Entertainment in 2016. This substantial acquisition, valued at $4.4 billion, included a suite of popular titles such as Slotomania, House of Fun, and prominently, Bingo Blitz. Through this transaction, Playtika became the definitive owner of Bingo Blitz.
What is Playtika?
Playtika is a leading mobile games company established in 2010. Headquartered in Herzliya, Israel, Playtika specializes in developing and operating free-to-play social casino and casual games for mobile devices and social networks. Its business model focuses on acquiring, developing, and growing live game titles through data-driven operations and continuous content updates.
- Global Presence: Playtika's portfolio reaches millions of players worldwide.
- Diverse Portfolio: Beyond Bingo Blitz, their well-known games include Slotomania, House of Fun, Coin Master, and June's Journey.
- Innovation: The company emphasizes live game operations, using data analytics to enhance user engagement and game longevity.
Ownership Structure
The table below illustrates the current ownership relationship:
| Entity | Role |
|---|---|
| Playtika | Ultimate Parent Company |
| Bingo Blitz | Owned Game Title |
Key Takeaways on Bingo Blitz Ownership
- Current Owner: Bingo Blitz is directly owned by Playtika.
- Acquisition Route: Playtika acquired Bingo Blitz as part of a larger deal that saw it purchase the social gaming division from Caesars Interactive Entertainment.
- Playtika's Focus: As a mobile gaming powerhouse, Playtika continues to operate and grow Bingo Blitz as a key title within its diverse gaming portfolio.
