In South Korea, Samsung phones are overwhelmingly the most used.
As of November 2024, Samsung holds a significant majority of the mobile vendor market share in the Republic of Korea. This strong preference for the domestic brand highlights Samsung's deep-rooted presence and widespread adoption within its home market.
Mobile Vendor Market Share in South Korea (November 2024)
The market distribution clearly illustrates Samsung's dominance, followed by Apple, and a smaller percentage attributed to unknown vendors:
| Mobile Vendor | Market Share |
|---|---|
| Samsung | 70.41% |
| Apple | 23.75% |
| Unknown | 3% |
Why Samsung Dominates the South Korean Market
Samsung's leading position in South Korea can be attributed to several factors:
- Local Brand Loyalty: As a major South Korean conglomerate, Samsung benefits from strong national brand loyalty and a perception of quality and reliability.
- Diverse Product Portfolio: Samsung offers a wide range of smartphones, from high-end flagships to budget-friendly models, catering to various consumer needs and price points.
- Extensive Retail and Service Network: The company has a vast distribution network and readily available customer service centers across the country, making it convenient for users to purchase, repair, and receive support for their devices.
- Technological Innovation: Samsung consistently introduces cutting-edge technology and features in its devices, appealing to tech-savvy South Korean consumers.
Despite Samsung's overwhelming lead, Apple maintains a substantial presence as the second-largest vendor, indicating a strong following for its ecosystem and premium offerings among a segment of the population.
