The app primarily known for its 10-minute shows was Quibi. This innovative streaming service focused entirely on short-form content designed specifically for mobile viewing.
What Was Quibi?
Quibi, short for "quick bites," was a unique mobile-first streaming platform launched with the premise of delivering entertainment in short, digestible segments. Its content strategy revolved around creating high-quality shows, often featuring well-known talent, but with episodes ranging from 7 to 10 minutes in length. This format aimed to cater to users who wanted quick entertainment during commutes, breaks, or other brief periods throughout their day.
The platform's entire design was built around the mobile experience, making it an all-mobile platform. This focus meant that shows were produced and optimized for viewing on smartphones, offering features like "Turnstyle," which allowed users to seamlessly switch between portrait and landscape viewing orientations while watching.
Key Features of Quibi:
- Short-Form Content: Episodes were intentionally brief, typically between 7 and 10 minutes, designed for on-the-go consumption.
- Mobile-First Design: The service was exclusively accessible on mobile devices, with content tailored for smartphone screens.
- High Production Value: Despite the short runtime, shows often boasted significant budgets and involved major Hollywood names.
Here's a quick overview of Quibi's core concept:
| Feature | Description |
|---|---|
| Name | Quibi (Quick Bites) |
| Core Concept | Mobile-first streaming of short-form video |
| Episode Length | 7-10 minutes |
| Target Device | Smartphones and other mobile devices |
While Quibi aimed to revolutionize mobile entertainment with its unique approach to short-form series, it ultimately ceased operations in December 2020. However, it remains a notable example of a streaming service built around the concept of very brief, episodic content.
