Supercross, the premier professional off-road motorcycle racing series, is currently owned by Feld Entertainment.
The Acquisition and Ownership
Feld Entertainment, a global leader in live family entertainment, solidified its ownership of Supercross in 2008. This strategic acquisition was spearheaded by Kenneth Feld, who has served as CEO of Feld Entertainment since 1984. Under his leadership, the company has continuously expanded its diverse portfolio of world-class brands. The acquisition of Supercross in 2008 was a key part of this expansion, which also included the popular Monster Jam® brand.
About Feld Entertainment
Feld Entertainment is renowned for producing and promoting some of the world's most iconic and beloved live shows. With a rich history and extensive expertise in large-scale event production, Feld Entertainment ensures the professional management and broad appeal of Supercross. Their extensive portfolio of live entertainment properties includes:
- Monster Jam®: High-octane monster truck competitions.
- Disney On Ice: Enchanting figure skating shows featuring Disney characters.
- Disney Live!: Interactive stage shows bringing Disney stories to life.
- Marvel Universe LIVE!: Action-packed arena shows starring Marvel superheroes.
- Sesame Street Live!: Educational and entertaining shows for young audiences.
- Ringling Bros. and Barnum & Bailey Circus: The legendary circus, reimagined for contemporary audiences.
The ownership by Feld Entertainment provides Supercross with significant resources, marketing reach, and integration into a robust network of successful live events, contributing to its continued growth and popularity.
For more information, you can visit the official Feld Entertainment website.
