Ora

Who Signed Nelly?

Published in Music Industry Contracts 1 min read

Nelly was signed to Universal Music Group by A&R Kevin Law in 1999.

The Landmark Signing of Nelly

The renowned artist Nelly entered into a significant record deal with Universal Music Group in 1999. This pivotal agreement was orchestrated by Kevin Law, an A&R (Artists and Repertoire) executive at the label, who was instrumental in bringing Nelly onto the Universal roster. As an A&R, Kevin Law's role involved talent scouting and artist development, making him the key individual behind Nelly's signing.

Key Details of Nelly's Record Deal

To provide a clear overview of Nelly's initial signing:

Aspect Detail
Artist Signed Nelly
Record Label Universal Music Group
A&R Executive Kevin Law
Year of Signing 1999

This foundational signing laid the groundwork for Nelly's highly successful career, marking the beginning of his journey to global stardom and the release of numerous hit records.