The first music video ever broadcast on MTV was "Video Killed the Radio Star" by the British new wave duo The Buggles.
MTV's Historic Launch
Music Television, widely known as MTV, made its groundbreaking debut just after midnight on August 1, 1981. This moment marked a significant shift in the entertainment landscape, bringing music directly into homes through a visual medium.
The Iconic First Broadcast
The choice for MTV's inaugural video was fittingly symbolic, highlighting the emerging dominance of music videos over traditional radio formats. "Video Killed the Radio Star" not only opened the channel but also served as a prescient anthem for the new era of visual music.
Key details of MTV's launch include:
- Launch Date: August 1, 1981
- Launch Time: Just after midnight
- First Video: "Video Killed the Radio Star"
- Artist: The Buggles
| Feature | Description |
|---|---|
| Debut Date | August 1, 1981 |
| First Video | "Video Killed the Radio Star" |
| Performing Artist | The Buggles |
| Original Format | Mimicked Top 40 radio, featuring "veejays" (video disc jockeys) |
The Role of Veejays
Following the established format of Top 40 radio, MTV introduced a new breed of personalities: video disc jockeys, or "veejays." These on-screen hosts were instrumental in shaping the channel's early identity. They introduced music videos, provided commentary, and engaged in discussions about music news between clips, creating a dynamic and interactive viewing experience that quickly captivated audiences. This innovative approach helped MTV rapidly become a cultural phenomenon, forever changing how music was consumed and promoted.
