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Why did the Hornets leave Charlotte?

Published in NBA Team Relocation 2 mins read

The Charlotte Hornets relocated from Charlotte primarily due to a significant and dramatic decline in fan attendance, which was largely attributed to the diminishing popularity of the team's then-owner, George Shinn, within the city.

The move of the original Charlotte Hornets to New Orleans marked a pivotal moment in the franchise's history, driven by a confluence of factors related to fan engagement and the team's operational environment in Charlotte.

Key Factors Leading to Relocation

The decision for the Hornets to depart Charlotte was multifaceted, with two primary issues standing out:

  • Declining Fan Attendance: Over time, the enthusiasm and attendance at Hornets games in Charlotte waned considerably. What was once a vibrant and consistently sold-out arena began to see a noticeable reduction in spectators. This drop in attendance directly impacted the team's revenue and perceived viability in the market.
  • Owner's Popularity Issues: A significant underlying cause for the attendance slump was the reportedly declining popularity of the team's owner, George Shinn. His relationship with the Charlotte community and the fan base became strained, creating a negative perception around the franchise that discouraged many from attending games or supporting the team.

The Relocation Timeline

The process that led to the team's move was formally approved well in advance of their final season in Charlotte.

Event Description
NBA Approval (2002) The National Basketball Association (NBA) approved the team's relocation request to New Orleans. This approval came even before the Hornets were eliminated from the 2002 playoffs, signaling the urgency of the situation.
Official Move (2003) The Charlotte Hornets completed their transition to New Orleans, becoming the New Orleans Hornets, following the conclusion of the 2002–03 NBA season.

Impact on the City and Franchise

The departure left a temporary void in Charlotte's professional sports landscape, highlighting the crucial interplay between a sports team, its ownership, and its local community. Although Charlotte would later regain an NBA team (the Bobcats, who eventually reclaimed the Hornets name), the initial relocation served as a significant example of how community support and effective ownership are vital for a franchise's long-term success and stability in any market.