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Why Is It Called Big Easy?

Published in New Orleans Nickname 2 mins read

New Orleans earned its famous nickname, "The Big Easy," primarily due to its relaxed, laid-back pace of life that stands in stark contrast to the bustling, fast-paced atmosphere found in many other major cities.

The Origin of the Nickname

The moniker "The Big Easy" emerged in the late 1960s, notably coined by a New Orleans gossip columnist, Betty Guillaud. The phrase was inspired by the city's distinctive lifestyle, which emphasized leisure and an unhurried approach to daily living. This was often highlighted in comparison to New York City, which was (and still is) famously known as "The Big Apple"—a city synonymous with constant movement and relentless energy.

While New Yorkers were perpetually rushing through their days, life in New Orleans was characterized by a more "easy" going rhythm, where people savored moments rather than racing against them. This stark difference helped solidify the "Big Easy" as an apt descriptor for the city's unique cultural cadence.

A Contrast in Lifestyles

The nickname perfectly captures the essence of New Orleans, highlighting its distinction from other major urban centers.

City Lifestyle Characteristic Associated Nickname
New Orleans Unhurried, relaxed, social The Big Easy
New York City Fast-paced, dynamic, high-energy The Big Apple

Enduring Legacy

The term "The Big Easy" quickly resonated with locals and visitors alike, encapsulating the city's charm and unique appeal. It evokes images of:

  • Leisurely Strolls: Enjoying the historic streets and architecture at a comfortable pace.
  • Prolonged Meals: Savoring Creole and Cajun cuisine without feeling rushed.
  • Spontaneous Music: Experiencing street performers and jazz clubs where the music flows freely.
  • Warm Hospitality: A general sense of welcoming and unpretentious interaction among people.

This nickname has since become synonymous with New Orleans, reflecting its enduring character as a place where life is lived to be enjoyed, not merely endured.