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What is staple for NFL?

Published in NFL Apparel Collaboration 2 mins read

Staple for the NFL refers to a distinctive line of NFL-licensed merchandise, launched as a collaborative effort between the National Football League (NFL), Fanatics, and the acclaimed streetwear brand Staple. This partnership introduces a unique blend of sports fandom and contemporary fashion.


Understanding the Staple x NFL Collaboration

The collaboration between the NFL, Fanatics, and Staple marks a significant moment in sports apparel, bringing a fresh, streetwear-inspired aesthetic to fan merchandise. This initiative aims to connect with a broader audience interested in both sports and modern fashion trends.

Key Aspects of the Staple x NFL Collection

The Staple x NFL collection is notable for several reasons, as it represents a pioneering effort to merge high-fashion streetwear with traditional sports apparel.

  • Partnership: The collection is a direct result of a strategic partnership between three key entities:
    • NFL: The governing body of professional American football, providing licensing for its teams and logos.
    • Fanatics: A leading online retailer of licensed sports merchandise, handling production and distribution.
    • Staple (Staple Pigeon / Staple Design): A globally recognized streetwear brand founded by Jeff Staple, known for its iconic pigeon logo and influential designs.
  • Merchandise Focus: The line focuses on streetwear-inspired fan apparel, moving beyond conventional sports merchandise. This includes a diverse array of items designed for everyday wear with a fashionable edge.
  • Historical Significance: This collection stands out as the first full 32-team, streetwear-inspired NFL products drop. This means that merchandise for all 32 NFL teams is available within this unique fashion-forward collection, making it comprehensive and inclusive.

What Merchandise is Included?

The Staple x NFL collection offers a wide range of apparel designed to appeal to fashion-conscious fans. Examples of items featured in this collection include:

  • T-shirts
  • Hoodies
  • Headwear (e.g., hats, beanies)
  • Outerwear (e.g., jackets, coats)
  • And more, encompassing various types of fan apparel.

This collaboration signifies the NFL's venture into more contemporary fashion spaces, utilizing Staple's design expertise to create a distinctive and desirable product line for fans looking for unique ways to represent their favorite teams.