Shutter shades, once a prominent fashion accessory, have largely transitioned into a novelty item primarily found in specific retail environments following a significant legal decision.
The Generic Transformation of Shutter Shades
A pivotal moment in the trajectory of shutter shades occurred in 2015 when a court ruling determined that "shutter shades" had become a generic term. This ruling effectively meant the term could no longer be exclusively protected as a brand name, opening the door for widespread, non-branded production and distribution of the distinct slotted eyewear.
Current Presence of Shutter Shades
Following the 2015 court decision, these unique glasses are predominantly encountered in contexts centered around novelty and celebration. Their current visibility is largely confined to:
- Party Supply Stores: They are a common sight in stores like Party City across the United States, sold as costume accessories or fun party favors.
- Casual Event Wear: Occasionally, they can be spotted in informal settings, such as at large public gatherings like the World Cup, often worn playfully.
In essence, shutter shades evolved from a potentially trademarked item to a generic term for the slatted eyewear, shifting their presence from mainstream fashion to the realm of party and novelty items.
