The product associated with Auraiya district under the One District One Product (ODOP) scheme is Desi Ghee.
The One District One Product (ODOP) program is an initiative aimed at fostering economic growth and employment generation in various districts by identifying, promoting, and branding a specific product from each district. The program focuses on local specialized products, traditional crafts, and industries, thereby creating a distinct identity for the district and supporting local artisans and producers. It emphasizes skill development, common facility centers, marketing assistance, and financial support to boost the chosen product's ecosystem.
In the state of Uttar Pradesh, where the ODOP scheme has been significantly implemented, each district has a unique product selected based on its historical relevance, existing industry, and potential for growth. For Auraiya, this focus is on food processing, specifically its renowned Desi Ghee. This choice reflects the district's expertise and traditional practices in dairy product manufacturing.
Here's a glimpse into some of the products identified under the One District One Product scheme in Uttar Pradesh:
| District | Product |
|---|---|
| Aligarh | Locks and hardware, Metal handicrafts |
| Auraiya | Desi ghee (food processing) |
| Azamgarh | Black pottery |
| Ambedkar Nagar | Tanda terracotta (textiles) |
The selection of Desi Ghee for Auraiya underscores the region's agricultural and dairy strengths. It highlights efforts to modernize and market traditional food products, ensuring their quality and reach beyond local markets. By focusing on Desi Ghee, the ODOP scheme aims to empower local farmers and small-scale processors, promoting sustainability and economic self-reliance in the district.
To learn more about the One District One Product scheme and its impact across various districts, you can refer to resources like the One District One Product (Uttar Pradesh) Wikipedia page.
