Pete Lau, also known by his Chinese name Liu Zuohu, is the co-founder and CEO of OnePlus. He has been instrumental in shaping the company's vision and product philosophy since its inception.
Lau co-founded OnePlus in 2013 with Carl Pei, aiming to create premium smartphones that offered high performance and user experience at competitive prices. Under his leadership, OnePlus has grown into a globally recognized brand, known for its "Never Settle" motto and a strong community-driven approach to product development.
Key Details About Pete Lau
Here's a quick overview of Pete Lau's background and key professional information:
| Detail | Description |
|---|---|
| Name | Pete Lau (刘作虎) |
| Born | 5 May 1975 |
| Birthplace | Hanchuan, Hubei, China |
| Alma Mater | Zhejiang University (BA) |
| Occupation | Co-founder and CEO of OnePlus |
| Senior Vice President of OPPO (former role) |
Leadership and Vision at OnePlus
Pete Lau's leadership has consistently focused on delivering top-tier specifications, clean software, and a user experience that prioritizes speed and efficiency. He is particularly known for his meticulous attention to detail in product design and hardware quality.
- Product Philosophy: Lau's vision has guided OnePlus to concentrate on flagship devices, often referred to as "flagship killers," providing high-end features without the premium price tag typically associated with them.
- Software Experience: A significant aspect of OnePlus's appeal is its OxygenOS, a near-stock Android experience that is highly optimized for performance and fluidity, reflecting Lau's emphasis on user-centric software.
- Community Engagement: OnePlus has historically fostered a strong relationship with its user base, often involving the community in product feedback and feature development, a strategy influenced by Lau's open approach.
Early Career and Background
Before co-founding OnePlus, Pete Lau held prominent positions at OPPO Electronics, another major Chinese smartphone manufacturer. He served as OPPO's Vice President, leading the company's Blu-ray division and later its smartphone division. His extensive experience in product development and supply chain management at OPPO provided him with a robust foundation for launching and scaling OnePlus.
For more information on Pete Lau, you can refer to his Wikipedia page.
