Ora

Who is BoohooMAN owned by?

Published in Online Fashion Retail 2 mins read

BoohooMAN is a brand owned by the Boohoo Group, a prominent online fashion retailer based in the UK.

Understanding BoohooMAN's Ownership

BoohooMAN operates as the dedicated menswear arm of the larger Boohoo Group. The Boohoo Group PLC is a leading e-commerce company that manages a portfolio of fashion-forward brands.

Key details about BoohooMAN's parent company:

  • Founders: The Boohoo Group was co-founded by Mahmud Kamani and Carol Kane.
  • Founding Year: Established in 2006, the company initially launched as 'boohoo' in Manchester's historic textile district.
  • Business Model: The group is known for its agile, trend-driven approach to fashion, offering a wide range of styles and products to a global customer base.

The Boohoo Group at a Glance

The Boohoo Group's strategy involves expanding its reach by acquiring and developing various fashion labels, each targeting specific demographics and styles. BoohooMAN exemplifies this strategy, focusing specifically on up-to-date and inspirational fashion for men.

Aspect Detail
Owner Boohoo Group PLC
Founders Mahmud Kamani, Carol Kane
Founded 2006
Headquarters Manchester, UK
Core Business Portfolio of innovative online fashion brands, targeting style and quality-conscious consumers

For further information on the parent company and its portfolio, you can visit the official Boohoo Group PLC website.