Yes, JustGiving does make a profit. The popular online fundraising platform has demonstrated significant profitability, particularly after changes to its operating model.
JustGiving's Profit Growth
JustGiving, a private company, experienced a substantial increase in its profits after it redesigned its revenue generation strategy in 2019. This strategic shift led to a marked surge in their annual profits:
- Before the 2019 overhaul: Annual profits were approximately £3.8 million.
- After the 2019 overhaul: Annual profits soared to £19 million.
These figures clearly indicate that JustGiving operates as a profitable entity, with a highly successful business model overhaul contributing to a five-fold increase in earnings.
How JustGiving Generates Income
While JustGiving originally relied on taking a percentage of donations, its profitability significantly increased following a transition to a model that heavily features optional "tips" or voluntary contributions from donors. This approach, implemented in 2019, has proven highly effective in generating substantial revenue and profit. For more information on how online fundraising platforms operate and generate income, you can find details on their evolving financial models here.
