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What pharmaceutical drug makes the most money?

Published in Pharmaceutical Sales 3 mins read

The pharmaceutical drug that made the most money in 2023 was Keytruda, a cancer treatment developed by Merck, with global sales reaching 25 billion U.S. dollars. When considering lifetime sales worldwide, Humira and Lipitor still hold the top positions.

Top-Earning Pharmaceuticals in 2023

Keytruda (pembrolizumab), an immunotherapy drug from Merck, has emerged as the leading revenue generator in the pharmaceutical industry for 2023. Its significant sales figures, totaling 25 billion U.S. dollars globally, underscore its critical role in cancer treatment. This biologic therapy works by harnessing the body's immune system to fight various forms of cancer, including melanoma, lung cancer, and kidney cancer, among others. Its effectiveness across a broad spectrum of oncological indications has driven its rapid commercial success.

All-Time Pharmaceutical Sales Leaders

While Keytruda leads in recent annual sales, other drugs have achieved immense cumulative success over their lifespan, cementing their places as all-time top earners.

  • Humira (adalimumab): Developed by AbbVie, Humira is a blockbuster biologic drug primarily used to treat a range of autoimmune diseases such as rheumatoid arthritis, psoriatic arthritis, Crohn's disease, and psoriasis. Its consistently high sales over many years are due to the chronic nature of the conditions it addresses, requiring long-term treatment, and its broad applicability across multiple indications. Humira has been a dominant force in the pharmaceutical market for well over a decade, contributing significantly to its leading position by lifetime sales.
  • Lipitor (atorvastatin): Pfizer's Lipitor, a cholesterol-lowering statin, was once the world's best-selling drug. Introduced in the late 1990s, it helped millions manage high cholesterol and reduce the risk of cardiovascular diseases. Its long patent life and widespread adoption made it an unprecedented commercial success, accumulating colossal lifetime sales before facing generic competition.

Factors Contributing to High Drug Sales

The immense revenue generated by these top-selling drugs is typically driven by several key factors:

  • Breakthrough Innovation: Drugs that offer significant advancements over existing treatments, especially for severe or life-threatening conditions with limited options.
  • Addressing Unmet Medical Needs: Medications that target diseases for which there were previously no effective treatments or where existing treatments had substantial drawbacks.
  • Chronic Conditions: Drugs prescribed for chronic diseases that require long-term, often lifelong, administration, ensuring a consistent revenue stream.
  • Patent Protection: Exclusive marketing rights, typically lasting for many years, allow pharmaceutical companies to recoup massive research and development costs without immediate generic competition.
  • Broad Patient Population: Medications that are applicable to a large number of patients globally contribute to higher sales volumes.
  • Global Market Access: Extensive distribution and adoption across major healthcare markets worldwide.

Overview of Top-Selling Drugs (Recent & All-Time)

Drug Name Company Primary Use Sales Performance
Keytruda Merck Cancer (Immunotherapy) $25 Billion (Global Sales in 2023)
Humira AbbVie Autoimmune Diseases Leading by Lifetime Sales Worldwide
Lipitor Pfizer High Cholesterol Leading by Lifetime Sales Worldwide (Historic)