The cost of a Cision account can vary significantly as Cision offers a comprehensive suite of public relations and earned media software tools. For its full-scale media monitoring, press release distribution, and PR management platforms, Cision typically provides customized pricing based on client needs, scope, and usage. This means a standard, publicly listed price for a general "Cision account" encompassing all their services is usually not available.
However, one specific Cision service called Connectively does offer clear, tiered pricing plans. Connectively is a service designed to bridge the gap between journalists and subject matter experts, helping to streamline the pitching process.
Connectively Pricing Plans
Connectively offers various plans to accommodate different levels of pitching activity, making it accessible for a range of users. Here's a breakdown of its pricing:
| Plan | Pitches Per Month | Monthly Cost | Key Benefits |
|---|---|---|---|
| Lite | 10 | $0 | Ideal for occasional pitching and exploration of the platform. |
| Core | 25 | $19 | Suitable for users with moderate outreach needs. |
| Pro | 50 | $49 | Designed for professionals requiring frequent engagement with journalists. |
These plans provide flexibility, allowing users to choose an option that aligns with their outreach volume, from free basic access to more robust paid tiers.
Understanding Cision's Broader Services and Their Pricing
Beyond Connectively, Cision's core offerings, which typically form the basis of a more comprehensive "Cision account," include:
- Media Monitoring & Analysis: Tools to track, analyze, and report on media mentions across print, broadcast, online, and social channels.
- Media Database: Extensive contact information for journalists, influencers, and media outlets, enabling targeted outreach.
- Press Release Distribution: Services to syndicate news releases to relevant media contacts and industry publications.
- PR Campaign Management: Software to plan, execute, and measure public relations campaigns efficiently.
Pricing for these more extensive services is generally determined through a consultative sales process. A Cision representative will assess an organization's specific requirements, such as the volume of press releases, the scope of media monitoring (e.g., national vs. international, number of keywords), the number of user licenses needed, and desired features. Consequently, the overall cost for a full "Cision account" that encompasses these advanced capabilities can range from several thousands to tens of thousands of dollars annually, depending on the scale and complexity of an organization's PR operations.
