Yes, the Ignis is considered a premium car offering within its segment.
The Maruti Suzuki Ignis is strategically positioned as a premium product within the automotive market. This perception is primarily driven by its unique sales channel and its pricing structure.
Understanding the Ignis's Premium Status
The designation of the Ignis as a premium vehicle is supported by several key factors:
| Aspect | Detail |
|---|---|
| Sales Network | The Ignis is exclusively retailed through the NEXA channel, Maruti Suzuki's dedicated premium dealership network, which aims to provide a distinct and upscale customer experience. |
| Market Positioning | It is explicitly categorized as a "premium offering" by the manufacturer, differentiating it from other standard models in their portfolio. |
| Pricing Strategy | The pricing reflects its premium standing, with the Maruti Suzuki Ignis Petrol AMT starting from approximately Rs 5.82 lakh and ranging up to Rs 7.04 lakh (Ex-showroom, Delhi). This price point positions it competitively within the premium hatchback segment. |
By being part of the NEXA experience and carrying a price tag that aligns with its premium branding, the Ignis targets a specific customer base looking for a refined and feature-rich vehicle that stands apart in its class.
