The $2 million dollar puzzle was created by the art collective MSCHF.
Understanding MSCHF's Unique Creation
MSCHF, known for its unconventional and often viral projects, conceptualized and produced this distinctive puzzle. Unlike traditional jigsaw puzzles, this particular 500-piece design for adults offered a unique twist that captivated consumers.
The essence of the "Two Million Dollar Puzzle" was not just the challenge of completing the puzzle itself, but the guaranteed financial reward upon its completion. Every participant who finished and redeemed their prize was a winner.
Key Features of The Two Million Dollar Puzzle
This innovative product combined the leisurely activity of puzzling with the excitement of a lottery, making it a highly anticipated item.
- Creator: MSCHF, an art collective celebrated for its viral stunts and product drops.
- Puzzle Type: A 500-piece jigsaw puzzle.
- Target Audience: Primarily designed for adults.
- Prize Structure: Uniquely, everyone who completed the puzzle and scanned the embedded QR code was a winner, with payouts ranging from a minimum of $1 up to a grand prize of $1 million dollars.
- Marketing Appeal: It was promoted as a "great gift" and a "fun family activity," suggesting broad appeal beyond just puzzle enthusiasts.
- Redemption Deadline: Participants had a specific window to redeem their winnings, with the last day for redemption being February 28, 2024.
The concept behind The Two Million Dollar Puzzle exemplifies MSCHF's approach to blurring the lines between art, commerce, and entertainment, creating products that often spark discussion and excitement.
| Aspect | Detail |
|---|---|
| Creator | MSCHF |
| Puzzle Type | 500-piece Jigsaw Puzzle |
| Target Audience | Adults |
| Prize Range | $1 to $1 Million Dollars (Every Puzzle Wins) |
| Key Marketing | "Great Gift, Fun Family Activity" |
