The Wave radio station underwent a significant change, being rebranded as Hits Radio by its owners, Bauer.
The Rebranding of The Wave
On January 10, 2024, station owners Bauer announced their plans for The Wave. The station was to be rebranded and officially became Hits Radio on April 17, 2024. This change was not an isolated event but part of a much larger, network-wide relaunch strategy.
This extensive initiative involved a total of 17 local radio stations across both England and Wales, all of which were similarly rebranded to unify under the Hits Radio brand. This strategic move aims to consolidate local identities under a more recognized national umbrella, streamlining operations and leveraging broader brand appeal within the radio industry.
Key Details of The Wave's Transition
| Detail | Information |
|---|---|
| Old Name | The Wave |
| New Name | Hits Radio |
| Owner | Bauer |
| Announcement Date | January 10, 2024 |
| Effective Date | April 17, 2024 |
| Scope of Change | Part of a network-wide relaunch |
| Stations Involved | 17 local radio stations in England & Wales |
This transition marks a significant shift for former listeners of The Wave, as the station now operates under a new brand identity as part of a larger national radio network.
