The classic slogan for the old Reese's Peanut Butter Cups was "Two great tastes that taste great together." This memorable phrase perfectly captured the essence of the candy, highlighting the harmonious combination of chocolate and peanut butter that became an iconic pairing.
This slogan was deeply tied to the product's identity, often reinforced by scenarios where individuals would sample the unique blend and enthusiastically remark on its deliciousness.
Evolution of Reese's Slogans
While "Two great tastes that taste great together" remains a legendary part of Reese's history, the brand has evolved its messaging over time to resonate with different eras and consumer behaviors.
Here's a look at some of the notable slogans:
| Era | Slogan | Key Message |
|---|---|---|
| Classic | "Two great tastes that taste great together." | Emphasized the unique and perfect combination of chocolate and peanut butter. |
| 1990s | "There's no wrong way to eat a Reese's." | Celebrated individuality and the various enjoyable methods of consuming the candy. |
- "Two great tastes that taste great together": This original slogan underscored the innovative fusion of peanut butter and chocolate, a pairing that many had never considered before Reese's made it famous. It effectively communicated the delightful synergy of the two distinct flavors.
- "There's no wrong way to eat a Reese's": Introduced in the 1990s, this slogan shifted focus from the product's composition to the consumer's experience. It encouraged playful interaction with the candy, acknowledging that whether you bite it, separate the layers, or let it melt, the enjoyment is personal and valid.
The "Two great tastes that taste great together" slogan remains synonymous with the early and most iconic period of Reese's, cementing its place in confectionery history.
