Yard House gets its distinctive name from the "glass yards" that were commonly used for serving beverages during Colonial times.
The Historical Roots of the Name
The name Yard House directly references a unique tradition from Colonial times: the use of "glass yards." These were long, slender glass vessels, often measuring up to a yard in length, specifically designed for serving substantial quantities of ale or beer. Taverns and public houses would serve these large glasses, allowing patrons to enjoy a significant amount of their preferred beverage without frequent refills. This historical practice signifies abundance and a communal drinking experience.
Connecting History to Modernity: Yard House's Concept
Yard House adopted this historical term to embody its own unique concept, which revolves around an extensive selection of draft beers and a vibrant, communal atmosphere. Just as the original "glass yards" offered ample servings, Yard House aims to provide an unparalleled variety and quantity of beverages.
The restaurant's branding and offerings echo this historical namesake through several key elements:
- Extensive Draft Beer Selection: Yard House is renowned for its vast array of draft beers, often featuring over 100 taps with local, regional, and imported options. This abundance directly parallels the historical idea of serving large quantities.
- Signature Serving Vessels: While not literally a yard long, Yard House offers its own versions of large-format glasses, including "half yards" and "full yards" of beer. These iconic glasses serve as a tangible link to the historical "glass yards" and enhance the dining experience by delivering generous pours.
- Lively Atmosphere: The restaurants cultivate a lively, energetic ambiance, reminiscent of traditional public houses where communities gathered to enjoy drinks and camaraderie.
Historical "Yards" vs. Modern "Yard House"
To better understand the connection, consider the parallels between the historical and modern interpretations of the "yard" concept:
| Aspect | Historical "Glass Yard" | Modern "Yard House" Concept |
|---|---|---|
| Origin of Name | Colonial-era drinking vessel | Restaurant name inspired by historical vessel |
| Primary Purpose | Serving large quantities of beverages | Offering a vast selection of draft beers |
| Key Characteristic | Long, slender glass, significant volume | Wide array of taps, signature large-format glasses |
| Experience | Communal drinking, efficient serving | Extensive choices, vibrant social setting |
By drawing inspiration from these historical "glass yards," the Yard House name effectively communicates its core identity: a destination for a wide variety of beverages served generously in a vibrant setting.
