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Is J Alexander's Now Redlands Grill?

Published in Restaurant Rebranding 2 mins read

Yes, J. Alexander's has largely transitioned its branding to Redlands Grill, often appearing as Redlands Grill by J. Alexander's or J. Alexander's Redlands Grill. This change reflects a refined identity while largely maintaining the core dining experience for patrons.

Understanding the Rebranding

The shift to Redlands Grill signifies an evolution for the restaurant group rather than a complete overhaul. For many long-time patrons, the essence of the dining establishment remains familiar. It's a strategic move that allows the brand to present a fresh identity while retaining the quality and popular offerings that customers have come to expect from the J. Alexander's family of restaurants. The name "Redlands Grill" often emphasizes a specific grill house concept within their portfolio.

Consistent Culinary Experience

Despite the name adjustment, the menu largely mirrors what was available before the rebranding. This continuity ensures that favorite dishes and the overall culinary style are preserved. Diners can still look forward to a range of beloved options, ensuring that the essence of their previous dining experiences remains intact. Popular menu items that continue to be offered include:

  • Classic Hamburgers: A variety of well-loved hamburger offerings remain a staple, known for their quality and flavor.
  • Wonderful Chicken Fingers: These highly favored chicken fingers continue to be a popular choice, whether as an appetizer or a main course.
  • Daily Soups: Freshly prepared soups are still a comforting and consistent option, with variations offered daily.
  • Savory Steak Tacos: Flavorful and popular choices for those seeking a lighter yet satisfying meal.
  • Delicious Chicken Milanese: A standout entrée that continues to be a highlight on the menu.

This consistency in the menu is a key aspect of the Redlands Grill experience, ensuring that loyal customers still find their preferred meals. The focus remains on providing high-quality, appealing American cuisine in a comfortable and inviting setting.

Finding a Location

Many former J. Alexander's locations have been converted to Redlands Grill. To confirm the name and details of a specific location, it's always best to check their official website or reliable local directories. For example, a Memphis location operates as Redlands Grill by J. Alexander's.