Open Story luggage is a brand owned by Target. It is one of Target's dedicated "travel owned brands" designed to cater to the needs of modern travelers.
Understanding the Open Story Brand
Target developed Open Story to enhance the travel experience for its customers. The brand focuses on offering solutions that make journeys more efficient and enjoyable, whether for solo adventurers or families.
Key aspects of the Open Story brand include:
- Ownership by Target: Open Story is an exclusive brand developed and retailed by Target, making it one of their private label offerings in the travel category.
- Product Expansion: The brand has been expanding its product line, moving beyond initial offerings to include new luggage options and a variety of must-have travel accessories.
- Travel-Focused Design: Products are designed with a core philosophy of making travel streamlined, seamless, and easier for all types of trips.
- Affordability: Many of the brand's accessories are positioned as affordable, with a significant portion typically priced under $30, making quality travel solutions accessible.
By owning the Open Story brand, Target aims to provide its customers with exclusive, high-value travel gear that meets diverse needs and preferences for their next adventure.
