In B&M Home Store, the initials B&M primarily stand for Bargain Madness.
Unpacking the B&M Name
While B&M is widely recognized today for 'Bargain Madness,' its origins trace back to the surnames of its founders. The retail chain, which began its journey in 1978 with its first store in Cleveleys, was originally known as Billington and Mayman. This name was a direct reflection of its founders, Malcolm Billington and Brian Mayman.
Over time, the company streamlined its branding. It was soon rebranded to the more concise B&M, adopting the memorable 'Bargain Madness' as its core identity and what the initials represent today. This evolution reflects a shift from a founder-centric name to one that more directly communicates the brand's value proposition to its customers.
