Express was originally known as Limited Express.
The Genesis of Express: From "Limited Express" to a Retail Giant
The popular fashion retailer Express began its journey under a different name, establishing its roots in the American retail landscape as Limited Express. This initial iteration set the foundation for what would become a prominent brand recognized for its contemporary apparel.
Founding and Early Years
- Established by Limited Brands: The first store, named "Limited Express," was opened in 1980 by Limited Brands, a company known for its diverse portfolio of retail brands.
- Initial Focus: At its inception, "Limited Express" primarily functioned as a women's clothier, catering specifically to female shoppers.
- First Location: The very first "Limited Express" store made its debut in Chicago's Water Tower Place, a notable shopping destination.
This foundational period as "Limited Express" laid the groundwork for the brand's eventual evolution and expansion. The name change to simply "Express" marked a significant rebranding, allowing the company to forge a distinct identity in the competitive fashion industry.
Key Historical Details of Express (formerly Limited Express)
For a clearer overview of the brand's early history, consider the following key details:
| Aspect | Detail |
|---|---|
| Original Name | Limited Express |
| Founding Company | Limited Brands |
| Year Established | 1980 |
| First Store Location | Chicago's Water Tower Place |
| Initial Product Focus | Women's clothier |
The transition from "Limited Express" to "Express" reflected a strategic shift, potentially aimed at broadening its appeal beyond just women's wear and establishing a more universal brand presence. Today, Express operates under its current name, offering a wide range of clothing and accessories for both men and women.
For more information on the company's history and operations, you can visit the Express, Inc. Wikipedia page.
