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Who Is the Black Owner of the Rodeo?

Published in Rodeo Ownership 2 mins read

Valerie Howard-Cunningham is the black owner and producer-promoter of the Bill Pickett Rodeo, a distinguished touring rodeo circuit.

Valerie Howard-Cunningham: A Trailblazing Owner

Valerie Howard-Cunningham holds the unique distinction of being the sole Black woman owner and promoter of a touring rodeo circuit. She carries on the legacy of the Bill Pickett Rodeo, which was originally founded in 1984.

The Legacy of the Bill Pickett Rodeo

The Bill Pickett Rodeo was established by entertainment producer Lu Vason, who is also known for assembling the group that became The Pointer Sisters. After Vason's passing, his widow, Valerie Howard-Cunningham, took the reins, ensuring the continuation of this important cultural institution.

Her leadership highlights the ongoing efforts to promote diversity and inclusion within the world of professional rodeo. The rodeo celebrates the contributions of Black cowboys and cowgirls, honoring the historical figure Bill Pickett, a legendary Black cowboy.

Key Aspects of Valerie Howard-Cunningham's Role:

  • Producer-Promoter: She is actively involved in the operational and promotional aspects of the touring rodeo.
  • Legacy Keeper: As Lu Vason's widow, she continues his vision for the rodeo.
  • Pioneer: Her position as the sole Black woman owner in this domain marks her as a significant figure in the industry.

For more information on the rodeo, you can visit the official Bill Pickett Rodeo website.