Serum color varies greatly depending on its formulation and intended use. There isn't one single answer.
Serum Colors and Their Purposes
- Yellow: Human serum is generally yellowish due to bilirubin. [THE yellow colour of human serum is generally assumed.to be caused mainly by bilirubin.]
- Clear/Colorless: Many serums, especially those focused on hydration or anti-aging, are clear or colorless. Examples include basic hyaluronic acid serums or those with retinol. The lack of color indicates a minimal amount of added pigments or active ingredients that impart color.
- Green: Some color-correcting serums utilize a green tint to neutralize redness in the skin. [HydroPure™ Color Correcting Serum | jane iredale - Jane Iredale Snippet: An ultra-hydrating serum with a green tint to neutralize redness.]
- Tinted: Many serums incorporate color for cosmetic purposes. These tinted serums might be found in shades mimicking various skin tones to provide additional coverage or even out the complexion. Examples include tinted moisturizers and BB creams which often incorporate a serum-like consistency. [ILIA Super Serum Skin Tint SPF 40: Loving the coverage and better skin!] and [Clean Fresh Skincare Color Correcting Serum Moisturizer Primer ... Snippet: This Color Correcting Serum Moisturizer Primer in one calms & corrects tone-related sensitivity issues instantly and over time, while strengthening skin's... ]
- Other Colors: Depending on the active ingredients, a serum might have other colors. For example, a serum containing ingredients that oxidize might darken over time. [RETINOL CORREXION® Deep Wrinkle Serum - RoC® Skincare Snippet: After about a month or so the color of serum turns dark orange and my skin has an orangish color to my skin even with a light, light application.] Additionally, serums designed for hair or lips may be tinted to match various shades. [Color Wow Pop & Lock Gloss Serum | Hair Shine Serum Snippet: Glossing serum smooths frizz, temporarily seals split ends, prevents color fade, has UV + heat protection.] and [Lip Lock Color Serum – Doll 10 Beauty Snippet: A full-coverage, mineral-rich lip serums that provide a weightless, soft-matte finish, incredible weartime & nourishing ingredients.]
Ultimately, a serum's color is determined by its components. It's crucial to check the product description for more information about specific shades or tints.